Your family's information is yours.
You're trusting us with your kids' names, schedules and sometimes their health. Here's exactly what we keep, who can see it, and how you stay in control, in plain words.
Our promises
- Never sold. Never used for ads.Not to advertisers, not to data brokers, not to anyone. There are no ads in Pink Octopus, ever.
- Never used to train AI.Your messages aren't used to train our AI provider's models or anyone else's.
- Only what you send.We never look at your camera roll, your contacts or your location. Photos are only the ones you text us. Email is only read when you ask, and attachments are never opened.
- Old texts don't pile up.Your texts with Pink Octopus are erased after 90 days. Only what you asked it to remember (your calendar, lists, notes) stays, until you say forget.
- It only watches what you name.Ask Pink Octopus to keep an eye on something (camp sign-ups, a registration page) and it looks only at that: the senders and words you gave, the page you sent. Sender and subject only, never the email itself. Text
what are you watching?anytime. - Nothing goes out without your yes.No email, call, booking, purchase or message to someone else happens until you've seen it and replied YES. Text
PAUSEto stop everything instantly. - You decide who sees what.Each adult you add has Full access or Helper access. Helpers (a nanny, a grandparent) see the schedule, pickups, lists, homework, meals and allergies, never health records, your private notes or anything with money.
- Group chats stay in their lane.In a group text with friends, a carpool or team parents, Pink Octopus only knows what's said in that chat, never anything private about anyone's family. Guests' phone numbers aren't stored, the chat's messages are erased after 30 days, and anyone in the group can say "Pink Octopus leave" to remove it and erase what it kept.
- Kids' information is the most protected of all.Your children's names, schools, schedules and health details stay inside your family. They never appear in a group chat, a shared page, or anywhere outside your family unless you ask, and they're never used for anything except helping you.
- School calendars help the next mom, nothing else.When you add your school's public calendar, the next family from your school gets it instantly. Only the school's public calendar is shared, never anything about you or your kids, and personal feeds (like a ParentSquare link) are never shared.
- Gone means gone.Remove a person and their access ends that second. Forget a note and it's deleted. Delete your account and everything is erased.
How Pink Octopus gets smarter (without training on your family)
- She learns you, privately.Your kids' names, sizes, schools and how you like things done stay in your account, so Pink Octopus gets more helpful for you. Text "what do you know about me" to see it all, and "forget that" or DELETE EVERYTHING to erase it.
- She learns from patterns, never from people.We count things like "how many moms said yes to the Halloween plan" or "how often Pink Octopus misread a flyer." Just numbers: no names, no messages, nothing tied to your family, and a pattern only counts once it shows up across many families. That's how we improve Pink Octopus's playbooks each week.
- Your conversations never train AI.Your family's messages are never used to train any AI model, ours or anyone else's, and never sold.
- Examples only when you say yes.If Pink Octopus gets something wrong, she may ask once: "Want to send this to the team so I learn?" Only if you reply YES does a short snippet reach us, with names, numbers, emails and addresses removed, and it's deleted after 30 days.
What we keep
| What | Why | How it's protected |
|---|---|---|
| Your texts and photos | So Pink Octopus remembers the conversation | Encrypted where they're stored, erased after 90 days |
| Kids' names, ages, schools, activities | To keep your calendar and think ahead | Private to the adults you add |
| Health records you add (checkups, vaccines, allergies) | So you have them when the school or doctor asks | Encrypted, parents only, never in shared calendars or pages |
| Lists, reminders, notes | That's the job 🐙 | Private to the adults you add |
| Website logins you save | Only to book or order when you say yes | Encrypted; the AI never sees your passwords |
Who helps us run it
A few trusted companies process your information only to make Pink Octopus work: Sendblue (delivers the texts), Anthropic (the AI that reads and answers your messages), Render (our secure servers), and only if you use them, Google (when you connect your calendar or email), Deepgram (turns voice memos into words) and SerpApi (finds products from a photo). Weather lookups only share your town.
The honest part: Pink Octopus isn't end-to-end encrypted the way a private chat between two people is, because it has to read your message to help with it. Your texts pass through the services above, and they're encrypted when stored. We don't browse family conversations; we'd only look at one if you ask us to fix a problem.
You're in control
- See everythingText
what do you know about meand Pink Octopus lists it all, right in your texts. Sayforget the note about…to delete any piece. Your private page shows it too. - Download it allOne tap on that page gives you a copy of all your family's data.
- Delete it allText
delete everything, replyYES DELETE, and it's gone. Or use the button on your private page. TextSTOPto stop all texts.
Kids
Pink Octopus is for adults 18 and over. Information about children comes from their parent or guardian, who controls it and can delete it at any time. Shareable pages (like a carpool sign-up) show first names only, and only what you ask to put on them.